Friday, June 03, 2005

J. CREW GETS BRIDAL The Boston Globe brings us news that J. Crew has entered the bridalwear arena:
The company unveiled some bridal gear last spring, but is just beginning to aggressively push the wedding line, which includes gowns from $260 to $1,800 and bridesmaid dresses from $98 to $350. The dresses' presence on the retailer's website has grown over the past year, and J. Crew provides peeks of wedding selections in its seasonal catalogs. Popular items include the $425 ''Madeline" dress, a silk, spaghetti-strapped gown with a small train, and the $350 linen ''Elly" dress, a strapless, shimmering number that stops short at the knee. ''It's been across the board successful," said J. Crew spokeswoman Heather Lynch, adding that the idea for a wedding line came from a female employee in the company's distribution center.


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